The Electronic Cable Committee

The Electronic Cable Committee (TECC) was founded in 1992 by the Cabletelevision Advertising Bureau and the American Association of Advertising Agencies ,[1] with the aim of developing and testing "an electronic information exchange system ... to simplify the paperwork associated with buying commercial time on cable television" .[2]

References

  1. ^ "Cable pursues electronic standards that could prove useful to all media". Mediaweek. http://business.highbeam.com/137332/article-1G1-14360791/cable-pursues-electronic-standards-could-prove-useful. Retrieved 2011-06-20. 
  2. ^ Elliott, Stuart (1993-08-27). "A Push to Simplify Buying Cable Time". The New York Times. http://www.nytimes.com/1993/08/27/business/the-media-business-advertising-addenda-a-push-to-simplify-buying-cable-time.html?n=Top%2fReference%2fTimes%20Topics%2fSubjects%2fT%2fTests%20and%20Testing. Retrieved 2011-06-20.